Laura Albers is a cannabis consultant and marketing insights specialist.
As a market researcher and brand strategist, she's worked with some of the best brands & ad agencies for 10+ years. By uncovering impactful insights and advocating from the consumer’s perspective and needs, she helps brands strategically problem solve, maximize relevancy and create authentic connection with their audiences.
As a consultant, leader and advocate in the cannabis community, Laura’s goal is to help raise the industry to reflect new standards that are in harmony with this conscious plant. By co-creating a new cannabis culture through marketing, consumer research, branding and product development as well as cannabis education, speaking engagements, and events, she is working to shine a light on cannabis to shift perception and encourage open mindedness.